McAllen Chamber of Commerce, InnovationTX, CrossFlip, Oshun Cruz, app, entrepreneur, small business, reseller
Staff Report
McAllend TX - Oshun Cruz, a graduate of the McAllen Chamber of Commerce’s InnovationTX accelerator program, has launched CrossFlip on Apple mobile and computer devices after winning first place at the InnovationTX Demo Day Pitch Competition June 26, 2026.
Cruz took home $8,000 and professional services donated by Chamber members. CrossFlip went live Aug. 17.
CrossFlip is an app that allows resellers to upload a picture of an item, have artificial intelligence generate a title and description, and automatically post the listing across multiple platforms, including eBay, Depop, Poshmark and Mercari. When an item sells, one click delists it from all platforms. The app is designed for resellers of clothing, trading cards, video games and more.
From Thrifting to Tech
Cruz graduated from McAllen ISD and earned a bachelor’s degree in computer science from The University of Texas Rio Grande Valley. While in college, he bought and resold clothing from local ropas usadas to help cover his expenses and briefly co-owned a vintage clothing shop before stepping away to complete his degree.
He initially developed an app called Rewear AI, which used artificial intelligence to generate product listings from photos. As his coding skills grew and he studied competitors, Cruz expanded the concept and renamed the app CrossFlip — a term that reflects both the reseller practice of “flipping” items and the ability to “crosslist” products across multiple platforms, which he noted also benefits search engine optimization.
InnovationTX
InnovationTX is a McAllen Chamber of Commerce accelerator program that supports entrepreneurs through business education, mentorship, resources and access to capital. The program is free for Chamber members. Other McAllen business owners may qualify through a grant from the City of McAllen.
Cruz applied and was accepted into a cohort that ran from October 2025 through June 2026. Over six sessions, participants learned business fundamentals, customer development and pitch creation.
“There was so much that I learned,” Cruz said. “I have exponentially grown, and I highly recommend InnovationTX.”
For Demo Day’s Round 1, InnovationTX graduates submitted two-minute video pitches. Independent judges selected eight entrepreneurs to advance to Round 2, where they pitched before judges and a live audience. Cruz won first place.
“They asked critical questions about my business, questions about metrics, SEO, and how I would use the prize money if I won. They were deep diving into our industries,” Cruz said.
What’s Next
Cruz said he plans to use McAllen Chamber resources to address marketing needs and is developing a related product involving ropas usadas, conveyor belts and a camera. He is also working on a second app while continuing to grow CrossFlip.
“People are relying on the tool I made,” Cruz said.
“Our support does not end when the program concludes, as every graduate becomes part of the InnovationTX Alumni Community, where they continue receiving connections, resources, and opportunities,” said Amy De la Hoz, economic development coordinator at the Chamber and InnovationTX facilitator.
“What we’ve seen with Oshun and CrossFlip is exactly what we hope happens beyond a pitch competition,” said Jorge Sanchez, senior vice president of small business and innovation at the Chamber. “Winning InnovationTX Demo Day was an important milestone, but the real work continues afterward. Seeing CrossFlip go from an idea to an app that is now available on the App Store is a great example of what can happen when entrepreneurs continue building and leveraging the network around them.”
Subscription plans are available at crossflip.com.
Source - McAllen Chamber of Commerce