McAllen Raises Storefront Grant Cap to $25,000 with More Than $600,000 Still Available Through REFRESH 50|50 Program
McAllen, REFRESH 50|50, Storefront Revitalization, Small Business, Economic Development, McAllen TX
Staff Report
McAllen TX - The City of McAllen is inviting commercial property owners to apply for matching grant funding through its REFRESH 50|50 Storefront Revitalization Grant Program, with more than $600,000 currently available and the maximum grant award raised from $15,000 to $25,000 per project.
The program provides matching funds for exterior improvements including painting, landscaping, signage, lighting, ADA accessibility enhancements, façade upgrades, and other projects that enhance curb appeal and customer experience. Eligible projects must be located within designated commercial corridors, including portions of 10th Street, Business 83, 23rd Street, South Ware Road, and Downtown McAllen. Projects must receive city approval before work begins, and grant funds are reimbursed upon completion.
Since launching in 2019, the program has funded 129 storefront improvement projects citywide, generating more than $1.37 million in total investment. Since Sept. 1, 2025, the city’s Office of Retail and Business Development has awarded $144,034.10 in REFRESH 50|50 grants during the current fiscal year.
Mayor Javier Villalobos encouraged business owners to take advantage of the funding. “McAllen is growing, businesses are investing, and we want to help accelerate that momentum,” Villalobos said. “With more than $600,000 still available, this is an opportunity for business owners to improve their properties with the support of a city that believes in reinvestment. When businesses invest in McAllen, McAllen invests back.”
City Manager Isaac J. Tawil framed the program as a direct investment in the people behind McAllen’s economic growth. “McAllen’s economic success starts with the small business owners who open their doors every day and believe in this community,” Tawil said. “REFRESH 50|50 is about investing in people. We want entrepreneurs and property owners to know that the city sees their effort, values their contribution, and is committed to helping them succeed.”
The announcement comes as McAllen reported nearly $100 million in annual sales tax revenue in 2025 and approximately $5 billion in taxable sales.
Business and property owners are encouraged to apply while funding remains available. For program information or to apply, visit refresh5050.com.
Source - City of McAllen Office of Retail and Business Development